It is a known fact that women are the primary contributors to the fashion industry in India and around the world. Women spend billions of dollars around the world on garments and other fashion accessories but the fashion industry has steadily been expanding its market to lure in male consumers and it is safe to say that they have been pretty successful. Like anywhere else in the world, In India women bought in the major share of profits for the fashion industry and continue to do so however men are soon catching up as Indian designers are recognizing the potential and buying power of the new age Indian male whose attitude to fashion has changed and who also desires to be well dressed and appropriately dressed for different occasions. This heightened interest in fashion is the driving force for many Indian designers are who are pouring their creative energy into creating exclusive men’s wear collections for Indian men and it’s safe to say that ethnic wear is mostly the dominant force that drives Indian designers who create exquisite collections for Indian men. Read further to take an in depth look into some of the most well known names for men’s fashion in India.
Anyone with even the remotest interest in Indian fashion has heard of designer extraordinaire Sabyasachi Mukherjee who is known for stunning bridal wear and groom’s wear. Yes! This is the well known Indian designer who has collaborated with fashion giants like Louboutin and has captivated critics and fans alike from his very first collection. Most people with fine tastes in ethnic men’s fashion will swear by the sense of grandeur and nostalgia that as Sabyasachi creation almost always manages to invoke. His fashion sensibilities are driven by a need to creative classic ensembles that manage to retain their appeal many years from now and this is perhaps the driving force behind all his high end groom’s wear collections. This designers men’s wear collections are mostly comprised of traditional silhouettes like the sherwani for men and bandhgala jackets however he oftens puts a contemporary spin on his ensembles. Sabyasachi Mukherjee’s latest collection of floral embroidered wedding wear for men is highly sought after and trending in a big way.
Manish Malhotra is one of the most well known Indian designers in India who is known for his impressive body of work which includes designing for some of the most well known contemporary Bollywood movies. Bearing in mind that Bollywood fashion often drives fashion trends amongst the common man in India, Manish Malhotra can largely credited for the way Indians dress. A manish Malhotra creation is the perfect symbiosis of ethnic and western wear elements and his men’s wear ensembles that truly stand out are indo-western sherwanis, Nehru jackets and Bandhgala blazers that perfectly incorporate both eastern and western fashion elements.
Subtlety and class is truly the driving force behind Raghuvendra Rathore’s exclusive men’s wear creations and this a rare trait considering embellishments and embroidery are often the highlights in other designer’s collections. Raghuvendra Rathore gets his fame and A list clientele by catering to those with subtle and classic tastes in men’s wear.